Companies commonly ask if it’s worth including their business name in their email subject lines. The answer lies in the key issue of recognition. A sure way to make your emails stand out from all the other junk mail in…
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Archive for 2008
Should You Include Your Brand or Not?
Survey Feature – No Cost & Online Now
Our survey feature is now online for your use. As a client there is no additional cost for creating a Survey. This article “Surveys Online October 2008” provides a step by step introduction to creating Surveys in your Mobilize Mail…
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Books to Inspire You and Your Business
Here are a few books we recommend you read soon. There is not a book listed here that we have not personally read – and all these books are in our office for continuous reference they are that good! List…
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More Targeted Marketing, Greater Sales, and Higher ROI Using Web Analytics Data
It is well known that increasing the relevance of email promotions is a key for good results, however many overlook a great source of information for personalisation – Website analytics data. With recession looming, it will be even harder to…
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Social Networking Sites – Participation is Good for Business
According to a recent www.adotas.com article online social networking sites are good for business! The article says a British think tank’s recent survey supports the theory that staff using social networking sites benefits their employer. Social networking sites are said…
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Image ALT tags – How to Make the Best Presentation to Your Readers with Image “No-Shows”
Always use ALT tags The experts all agree that we should use alt tags in our emails (HTML code that gives alternative text for images not displaying). This gives us a backup means to get our message across when the…
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Surveys – Online Oct 08
The time is right for surveys! What do your customers think of your business? You can find out soon by creating a survey in your Mobilize Mail account. Very exciting and the results are viewable immediately! The survey feature gives…
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Animated Images
Did you know Mobilize Mail supports animated images? We do – and while you may not always want to include an animated image in your email message for special promotions on multiple items the animation is really effective. The animated…
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Web Version tag now supported!
Our developers are very happy to release the “web version” tag for our clients. The web version tag when added to your message content will provide a link to a web version of your email! So if a subscriber wishes…
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Newsletter Opt-in Forms on Websites – What and How Much Information Should You Ask For?
If you want to get enough information from subscribers for ‘marketing intelligence’, but are unsure or nervous about asking too much and putting them off – here are some tips… Getting enough data to personalise content adequately The ‘right amount…
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