Sending Opt-out Reconfirmation Emails No… No… No…!! You cannot send an email to your subscribers saying: If you do not wish to receive emails from “AMCE”, please reply and type UNSUBSCRIBE in the Subject Line. That is not getting consent!! That is called Opt-out and it is not permitted as stated in the Unsolicited Electronic…

On Friday we attended the Department of Internal Affair’s (DIA) workshop on the Unsolicited Electronic Messages Act 2007(Act). Running for a little over an hour the workshop covered the basics of what Spam is and how you may know you have come into contact with it (emails like: Nigerian Scams, Russian Brides, Degrees etc). The…

I had an irate sales manager ring me up today wanting to confirm with me something she had heard on the sales grapevine. They had just won a great opportunity with a large organisation in New Zealand. A department within the organisation had signed up for a deal to be supplied with Product X from…

Here is a very interesting question from a blog reader. “So do I need an unsubscribe facility in an email that I send an established customer who I have been doing business with for over days/months/years?” If I have interpreted the Act correctly my understanding is that YES they would need to add an unsubscribe…

Hello all, I get about 10 questions a day now regarding the NZ Anti SPAM Act. The most common question I get is… “Before the Act comes into force, do I need to be sure I have some kind of consent before sending a commercial electronic messages to clients, even if they are already on…

Question sent in from a blog reader: “Will it be enough for inferred consent that the recipient is in the same business sector as the marketer?” Nice try – but the answer (in my opinion) is NO. Being in the same business sector will not be enough to infer consent unless there is additional conduct…

A blog visitor raised an interesting question that I thought would be of enough interest to contact the DIA about. I remember that in the Act it does provide the answer but I wanted a more basic guideline from the legal English contained within the NZ Anti-SPAM Act. The question is around the term “honoring…

Another question just came in from a blog reader. “How can I add an unsubscribe link to all my emails?” There is another more important question for anyone who has more than themselves in the business: “How to I manage all the unsubscribe requests coming into my business AND how do I make sure that…

A question from a NZ based business that wants to use Mobilize Mail for commercial email. “I have a harvested list of subscribers that I have built up over two years and have emailed them over a 100 times. Can I still send to my list after the 5th Sept 2007?” Short answer – NO…

We have quite a bit of experience in email marketing and helping businesses with their email marketing strategies especially in the small and medium business sector. This also means we see a lot of how businesses work. Now the government has been quoted as saying that the cost of compliance is roughly estimated to be…