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Archive for October, 2007

Improving the Email Subject Line

The main way to get people to open your email are recognition, reputation and subject line. One thing to keep in mind is how do you get your emails opened as it is easy to hit the “Delete” key. Below…
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Easy-to-Use Anti Spam Flow Chart

See link below – this is a fantastic flow chart for understanding the Anti SPAM Act. Click here Thank you to Rick Shera who is a Partner of Lowndes Jordan for allowing me to link to his awesome creation!

How to Improve your email Newsletter

Here are our top tips for newsletter success: Keep It Relevant: Ensure your newsletters contain ‘news’ or content that is highly relevant to your subscribers. We recommend mailing list segmentation to achieve targeted marketing. Your newsletter communication can contain your…
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NZ Anti SPAM Act – Do you know why we have it?

“Junk war rages on despite spam act” “NZ Anti-Spam Law Seen as Ineffective” and on and on…. One thing that still bugs me to this day is most people (who should know better) in  the email marketing/ISP sector believing that…
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