A couple of days ago I thought I would send the DIA an email asking them to provide me with any guidelines they have related to the unsubscribe facility and sender contact details within text messages. I have to say that I am very impressed with the response rate of my emails from DIA and…

I located the Department of Internal Affairs (DIA) web site for the Anti-SPAM Act. It’s a good start on providing information to businesses on the Act and no doubt they will add more information as the questions come pouring in. Click here to access the web site They have also provided a business guide which…

Delivering regular emails to your mailing lists with relevant information provides a higher open rate. With your emails professionally presented in a branded template subtle advertising of your business is the net result each time you deliver your email campaign. However ‘subtle’ this advertising may be the Return on Investment (ROI) for creating and delivering…

Oh what fun! The NZ Anti-SPAM Act covers SMS messages that are of a commercial nature. That’s fine you say… Well is it? Let us look at what needs to be in a SMS message apart from the message. 1) The name and contact details of the sender who authorised the sender of the message….

I have just uploaded an article to our articles section that provides detailed help for New Zealand businesses trying to become compliant with the NZ Anti-SPAM Act. Its funny but I have seen a couple of “workshops” in NZ charging people anywhere from $700.00 NZD to over $1000.00 NZD to learn the same stuff I…