A missed opportunity – increase your mailing list registrations. Many businesses are missing out on growing their mailing lists daily. A proven method of getting more people on your email mailing list is to put your registration information boldly on your homepage. Either present an animated banner that clicks through to a dedicated registration page…
Monthly Archives: June 2007
Selling is caught in the Act
On 5th September 2007 the New Zealand Anti Spam Law called the Unsolicited Electronic Messages Act 2007 comes into force and currently there is no code of conduct or official practical guide to assist us (yet). Fortunately we have access to reliable legal advice on the interpretation of this new law and where it impacts…
Does my one to one emails need an unsubscribe link?
Client Question: When must an unsubscribe facility be included in a commercial electronic message? Is it only bulk emails, or is it all messages including one to one correspondence? Answer: The New Zealand Unsolicited Electronic Messages Act covers all commercial electronic messages – from one-off messages to bulk mail-outs. No minimal number of recipients are…
Email Campaign Statistics – Are They Useful?
Working smarter not harder – it’s not as easy as it sounds except when it comes to email marketing. Whether you run a business as a marketer for your clients products or services or you are promoting your own, the job is made a lot easier when you can measure the results with email…