It will not be a surprise to learn that the number one way to get people to open your email is to send email to people that know you. An Email Consumer Survey conducted by Return Path in December 2006 also revealed that 51 percent of people surveyed opened email when they had thought they…
Monthly Archives: May 2007
NZ Spam Law – Subscriber History Requirements
Q. Do I have to keep permission details sent by my opt-out subscribers who previously given consent to receive a commercial electronic message? A. Our legal advisors suggest it is advisable to keep as much detail and evidence of opt-in and opt-out subscriptions. The information may be required in case of a complaint. Some of…
Consent and the NZ Anti-SPAM Act
Below is a question from one of our clients… Do I need ensure I have consent for every subscriber before sending a commercial electronic message even though they are already on my existing mailing list and have received numerous emails from me? Short answer – YES After 5 September 2007 anyone who sends commercial email…
Singaporean SPAM Control Bill makes life more exciting
I have just quickly browsed over the Singaporean SPAM Control Bill which was passed by the Singapore Parliament on the 12th April 2007 and it makes for interesting reading (if of course you like reading this kind of stuff). Here are the most interesting points for me when I reflect on the NZ Unsolicited Electronic…
NZ Spam Law – Charities Must Comply
The Australian Spam Law – “Spam Act 2003” provides an exemption for Charities and Religious organisations. The New Zealand Spam Law – “Unsolicited Electronic Messages Act 2007” is not following suit – all charities and religious organisations will need to comply with the legislation as from 5th September 2007. Imagine the following headline – “Salvation…
Is Your Email Complaint with the NZ Spam Law?
There is less than four months to go before the New Zealand Unsolicited Electronic Messages Act 2007 is enforced. We believe you need to be analysing your existing email marketing practices and planning your compliance project now. Individuals and Businesses can be affected by this new law due to compliance requirements for one to one…
Other’s Opinion on NZ Unsolicited Electronic Messages Act
Here is one viewpoint on the compliance requirements of the NZ Unsolicited Electronic Messages Act. “Investing in compliance increases deliverability and raises the value of an email message as it makes it harder for the junk to reach consumers over legitimate email. Anti-Spam is Web 1.0- it’s over. Compliance is Web 2.0 and it’s finally…