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Archive for 2007

e-Cards are not just for Christmas

Posted on 13 December 2007, Tags: , | Comments Off

The rising costs of sending letters and cards via snail mail has created a fantastic opportunity for e-Cards. Our databases continue to grow and email is the most time and cost effective method of communication. Sending custom designed Cards to…
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It’s Holiday Time

Posted on 26 November 2007, Tags: , , , | Comments Off

During the ‘silly season’ you and your business may be “Out of Sight” for some of the time but you need not be “Out of Mind” and we’re referring to the minds of your customers, advocates etc. Set and Forget…
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Consumer ‘Email Insecurity’ Documented

Posted on 14 November 2007, Tags: , , | Comments Off

The interesting facts below confirms our belief that subscribers must be respected and the following is to apply: Ensure the information you send to your subscribers is relevant to them; and they receive what they subscribed to. If that is…
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Improving the Email Subject Line

Posted on 30 October 2007, Tags: , , , | Comments Off

The main way to get people to open your email are recognition, reputation and subject line. One thing to keep in mind is how do you get your emails opened as it is easy to hit the “Delete” key. Below…
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Easy-to-Use Anti Spam Flow Chart

Posted on 15 October 2007, Tags: , , , , , , , , , | Comments Off

See link below – this is a fantastic flow chart for understanding the Anti SPAM Act. Click here Thank you to Rick Shera who is a Partner of Lowndes Jordan for allowing me to link to his awesome creation!

How to Improve your email Newsletter

Posted on 8 October 2007, Tags: , , , | Comments Off

Here are our top tips for newsletter success: Keep It Relevant: Ensure your newsletters contain ‘news’ or content that is highly relevant to your subscribers. We recommend mailing list segmentation to achieve targeted marketing. Your newsletter communication can contain your…
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NZ Anti SPAM Act – Do you know why we have it?

Posted on 2 October 2007, Tags: , , , , , , , , | Comments Off

“Junk war rages on despite spam act” “NZ Anti-Spam Law Seen as Ineffective” and on and on…. One thing that still bugs me to this day is most people (who should know better) in  the email marketing/ISP sector believing that…
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Printed Media and the Anti-SPAM Act

Posted on 21 September 2007, Tags: , , , , , , , , , | Comments Off

I almost fell off my chair with laughter after reading this press release on scoop today. Below is an extract of the press release. “New Zealand’s largest printing services company, PMP NZ Limited, predicts the introduction of the Unsolicited Electronic…
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DIA received 155 complaints from the public

Posted on 18 September 2007, Tags: , , , , , , , , , , , | Comments Off

“The Government’s anti-spam team received 155 complaints from the public about spam e-mails during the first week that the Unsolicited Electronic Messages Act was in force.” That’s quite a good effort when you think that most consumers would not even…
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What information should I keep about consent and for how long?

Posted on 10 September 2007, Tags: , , , , , , , , , , | Comments Off

“What information should I keep about consent and for how long? ” Below is the data our Mobilize Mail system captures for each subscriber. The subscriber data is kept in our system for as long as the client is with…
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